On average, the earnings of famous people are 5-10 million rubles.
The Russian company “Medialogia ” announced the amount of earnings in the social networks of the main Russian stars. According to her, the top richest celebrities with the highest income on Instagram is headed by the wife of musician Dzhigan Oksana Samoilova.
According to the media company, she can receive about 10 million rubles a month from stories and Instagram posts.
No less in demand are other moms, such as Ida Galich (7 million followers), Ksenia Sobchak (8.6 million). More subscribers than Samoilova (14.6), TV presenter Ksenia Borodina (17.6 million). However, the musician’s wife is more actively involved in advertising.
In an interview with “KP”, marketer Vladimir Kryukov shared the secrets of earning stars. He said that the price of one post on Instagram can reach 1.5 million rubles, starting from 100,000 for bloggers with a number of subscribers from 1 million.
The largest sums are paid by large companies for advertising that is not directly related to the life of a star. The increase in cost also occurs when using a video format taken specifically for the promotion of the product.
For top celebrities, the post may cost much more, it all depends on how many real people track the stories and posts of the star.
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According to the expert, the advertising market in social networks is growing, and the funds that were supposed to go to pay for events are being given to online advertising due to the coronavirus, getting into the pocket of bloggers. The price of posts has decreased slightly recently, the expert notes. But bloggers manage to collect the usual amounts of its quantity.
“It’s too early to talk about the final figures of the blogger market growth in 2021… According to data for 2020, the total budget of the blogger market on Instagram amounted to 7 billion rubles, ”, – Kryukov explained.
If we talk about the real prices of the stars, then the top ten most “advertising ” celebrities included Olga Buzova (23 million subscribers), Nastya Ivleeva (18 million), Ksenia Borodina, Oksana Samoilova, Vera Brezhnev (12 million), Polina Gagarina (8.5 million), Ksenia Sobchak, Ida Galich.
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They can advertise at a low price of 300 thousand rubles per post, but the reason for such loyalty lies in discounts for regular advertisers, barter and other reasons.
On average, the publication price ranges from 600,000 to 800,000 rubles, Kryukov explained, adding that the stars will stir about ten such posts a month.
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The second echelon demonstrates other rates. So, Laysan Utyasheva, Ekaterina Varnava, Anna Khilkevich, Kristina Asmus, David Manukyan and other artists can receive from 300,000 to half a million rubles per post for advertising.
Ticktockers also receive their funds, which are used to earn not only royalties, but also the promotion of music tracks, links and ambassadorship.
According to Kryukov, if a blogger has no more than 400 thousand subscribers, the price of the post is 3,000 – 15,000 rubles. Millionaires, with 1-4 million users, already receive 30,000 – 90,000, and those who managed to win an audience of 4 – 8 million receive 90,000 – 300,000 rubles.
The most expensive contracts are for those who have become celebrities, having managed to light up outside the social network, on TV and YouTube. Their price tag starts from half a million to 10 million stars.
The leaders are Olga Buzova (7.8 million subscribers), Danya Milokhin (15.2), Dina Saeva (24 million), Valya Carnival (20.5 million), Yulia Gavrilina (14.4 million), Anya Pokrov (14.1 million).
As Topnews wrote earlier, it became known from where Dzhigan took 35 million for a car for his wife, Oksana Samoilova. Recall that he gave her a Rolls-Royce.