The Danish company decided to prohibit the use of the brand in sales under the parallel import scheme.
Evgeny Chikhachev, CEO of the Russian division of LEGO, announced on the TG channel that the company has decided to completely withdraw from the Russian market.
Earlier, the Danish concern wanted to use a parallel import scheme, but, according to Cherkasov, abandoned this idea.
According to Kommersant, the company also terminates all relations with the Russian representative of the brand, Inventive Retail Group, which manages the Lego business in the Russian Federation.
Edition Inc. with reference to the words of Chikhachev, he reports that the reason was prolonged and serious violations of the operating environment.
Activity in Russia is terminated for an indefinite period.
Most of the Moscow team and the Russian representation stop working. According to Chikhachev, 70 people have already been cut.
The experts referred to by Kommersant explained that the parallel import of products to Russian stores will continue, but they will not be allowed to use the brand name.
It is known that the Danish company sold its products in 81 branded stores, and on March 3 stopped supplying goods to Russia.
Topnews previously wrote that among the designers of the brand, a game about “Rosgvardiya” was released – with autozacks and fighters with weapons.
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