Experts explain why suppliers and Networks refuse to lay out an annual stock of goods against the background of demand.
The media reports on the mass cancellation of discount programs and promotions in Russian stores. Experts note that they are unprofitable for both retailers and product manufacturers.
According to RBC with reference to the representative of the Russian retailer X5 Group (Pyaterochka, Perekrestok and Chizhik), suppliers refuse discounts from the end of February.
The same thing happens with Azbuka Vkusa, and the Verny network reports refusals for discounts from a third of suppliers.
Media sources state that domestic manufacturers support the same position, “more than foreigners ”.
So, officially, consumer-oriented Procter & amp; Gamble (USA) refused any promotions, which also reduced the range of products (Pampers, Ariel and Tide brands, Always, Tampax, Gillette, Old Spice) and increased prices by 43%. The same was done by Reckitt (brands Durex, Vanish, Calgon, Clearasil, Nurofen, Strepsils) and PepsiCo (“House in the village”, “Miracle”, “Agusha”, “Favorite”, J7, “Orchard”, “I”, Lay’s, Cheetos, Pepsi, Lipton, Aqua Minerale).
Meanwhile, according to the research company NielsenIQ, last year Russians bought goods with discounts of over 51.6% – buyers of chain stores.
The leaders of discounted products were air conditioners for laundry (93%), washing powders (80%), dishwashing detergents (77%), cottage cheese desserts (76%), baby food (72%) and chocolate bars (71%).
According to the head of INFOLine Analytics Mikhail Burmistrov, there are few stores in Russia that sell goods at low prices, which is why the demand for discounts is high.
Russian buyers have a habit of buying 30-50% cheaper, in particular household chemicals. Their cancellation leads to a “multiple increase” in consumer prices.
The media reports that the refusal of promotions and discounts is explained by manufacturers by rising prices for goods, disruption of logistics and the fall of the ruble. All this leads to a shortage of raw materials and packaging, Verny reports. And X5 Group said that discounts require coordination with the supplier.
According to the representative of “Rusprodsoyuz” Dmitry Leonov, suppliers, in turn, optimize all stages of the business against the background of the growth of orders. They have been forced to carry out deliveries at a loss to themselves since the end of February. There is a cash gap, because the networks do not agree to price changes and delay payment.
According to Burmistrov, the refusal of promotions can be considered a pragmatic decision. This way the goods will stay longer on the shelves and warehouses, and all participants in the deliveries will have time to rebuild logistics.
Against the background of rising prices, retailers do not benefit from selling the entire annual inventory in order to avoid empty shelves.
As Topnews wrote earlier that Russians in the Network change things for sugar and fight for it in queues.